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What is your Tindr or Grindr record? Because i am aware an individual who proudly boasts it really is three full minutes. Then let’s move swiftly on to this satirical and subversive series of illustrations by Natalie Wong that explore the world of modern dating if you’re not sure what that means.
Colourful and bold, the digital artworks in Fast Love address themes of swiping addiction, instant gratification, hookup culture in addition to paradox of unlimited option. Really, they poke enjoyable at dating apps and their effect on relationship and relationships. Prompted because of the comic book stylings of Roy Lichtenstein, Natalie whimsically blends imagery of iconic take out staples and intimately human items, developing an artistic parody of modern dating culture.
“Although apps have actually revolutionised just how individuals link and are also perhaps one of the most impactful disrupters that are social years, dating apps have actually sacrificed romance at the altar of technical efficiency,” Natalie informs us. “as the concept of having more alternatives appear useful, it could, in reality, be detrimental to dating. Whenever confronted with numerous choices, apps allow it to be too an easy task to discard matches over small problems because the environment provides a sense of abundance for better times.”
Regarding the motivation behind combining food that is fast and dating-related images, she states: “The similarities involving the simplicity of access, disposability, addicting and consumer-orientated nature of junk food heavily lent it self conceptually and created for compelling artistic recommendations within the narrative i desired to explore.”
We initially see strawberry doughnut with sprinkles if we look at her Glazed and Confused illustration, for example. On closer inspection, the sugary designs have been multi-coloured pills with dating software logos. “when utilizing dating apps, there clearly was the promise you can expect to match with somebody great, and you also usually get positive reinforcements to help keep searching. Swiping may become addicting and users get a constant ‘hit’ of validation every time somebody fits using them in the application,” Natalie adds.
The illustration shows the iconic red French fries box with human hearts – implying how dating apps have turned people into cheap commodities and internalised the idea that everyone is readily available for our own personal consumption and enjoyment in it Was All in Vein.
The artist explores the commodification and devaluation of romance throughout the series. a main question that is underlying posed as to whether or not the fault lies with technology or with us. “there clearly was an argument that is strong dating apps are big money enterprises which exploit inherently complex peoples flaws and weaknesses. Apps permit our culture’s worst desires for efficiency in a place where people, who will be shopping for genuine connections, many need to resist those impulses,” concludes Natalie.